Valpak Plans to Add 18 New Franchise Territories in 2014

Posted on April 23rd, 2014 in About Franchising About Valpak

Franchise Expansion Targets include Florida, California, Louisiana, Texas and New York We are proud to announce that our 2014 franchise expansion plans include adding 18 new territories in markets such as Miami, Fla., San Diego, Calif., New Orleans, La., Corpus Christi, Texas and Syracuse, N.Y., among others. The Valpak business model is unique, and recently […]


Google Wallet Valpak

Valpak joins Google Wallet

Posted on October 22nd, 2013 in About Valpak Coupons Digital

Last month we announced a new partnership between Valpak and Google.  Valpak coupons now integrate with Google Wallet.  This is Valpak’s third wallet integration, following previous successful partnerships with Apple Passbook, and Microsoft Wallet. Google Wallet is a digital wallet that securely stores credit cards, debit cards, offers and more. With Google Wallet, consumers can […]


Test your Direct Mail Campaign Case Study

The Science Behind Valpak Pt.1: A Plumber’s Case Study

Posted on October 7th, 2013 in About Valpak Advertising Case Studies

Some don’t realize that there really is science behind Valpak’s business.  From ad design, to offer selection, to circulation choices to testing, there is a method to the madness (recently showcased by the TV show “Mad Men”). Previous Valpak franchise candidates have commented to us on how discovering this attribute was significant to their interest […]


Franchise Growth July 2013

Franchising Industry Forecast

Posted on September 23rd, 2013 in About Franchising

Last week, The International Franchise Association (IFA) released results from their 3rd Quarter Franchise Forecast for 2013 and Annual Franchise Business Leader Survey (FBLS).  Among the data was that franchising is healthy and the franchise sector is expected to grow faster than the broader economy.  It also shows that the sector “is expected to start twice the […]


Print Drives Commerce

Print is still a big deal!

Posted on September 16th, 2013 in Advertising

With all our  innovative digital products, Valpak’s core is still our famous Blue Envelope and the printed coupons found inside by over 40 million households every month.   We found this neat infographic that gives you a snapshot about print and how it drives commerce and is more green than you might think!   You […]


CBS Valpak Envelope

Save-tember is a Historic Month at Valpak

Posted on September 3rd, 2013 in About Valpak

Valpak’s busiest month of the year is September.  Designed to help generate revenue for our franchisees and engagement from our consumers, this month features: National Coupon Month; Our 3D envelope; A National promotion with CBS Television; A nationwide outreach program to help our Valpak local communities; Here are the details….. National Coupon Month Valpak has […]


IFA Logo

Franchising Code of Ethics

Posted on August 19th, 2013 in About Franchising

As you consider the big step of opening a franchised business, whether Valpak or another concept, you may find it comforting to know that the International Franchise Association (IFA), and its members, follow a Franchising Code of Ethics.  Most franchisors (including Valpak) are members of the IFA. The Code represents the ideals to which all IFA […]


Valpak Print & Digital Coupons

Digital Coupons impact on Print Coupons?

Posted on August 2nd, 2013 in About Valpak Digital

What impact are Digital coupons having on Print coupons?  This is a common question for someone researching the Valpak franchise opportunity.  Did you know that Valpak has been distributing Internet coupons since 1998 and coupons on smart phones since 2011? A recent study by eMarketer, showed three important data points: 1.  ”Print Coupons still rule […]


Valpak Cares About the Environment

Valpak Cares About The Environment

Posted on July 19th, 2013 in About Valpak

Caring about the environment is just the right thing to do.  And because environmentally responsible marketing is increasingly important to advertisers and consumers, Valpak completed a series of rigorous audits of our paper supply chain. We passed with flying colors and have been awarded certifications under the leading environmental programs: Sustainable Forestry Initiative (SFI), Forest Stewardship Council […]


Keep Calm and Do Your Homework

Franchise Research: Do Your Homework; Trust Your Gut

Posted on July 8th, 2013 in About Franchising

There is nothing more important than doing proper franchise research.  My friend Nick Friedman, President & Co-Founder of College Hunks Hauling Junk, wrote this straight forward post on Forbes. Nick suggests you become a research analyst and leverage the Internet.  Here you can find relevant information about the franchise opportunities that appeal to you the […]


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  • “It’s such a great thing to be able to say I own a product that has the brand awareness throughout the country. Having the opportunity to purchase the franchise was a no-brainer for me.”

    Vince Vigorito
    Valpak of Long Island
    Franchisee since 2004

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